March 2025 [Designer+ Art Director]
You’re in your middle school hallway, wearing your velour Juicy tracksuit, strutting your stuff. But wait, there’s something missing…Juicy Couture platform Crocs!
This global drop was a 360 campaign that spanned across Crocs e-comm, retail, social, and wholesale channels. Alongside the marketing campaign, I had the opportunity to design a Juicy x Crocs tracksuit and seeding box we sent to influencers.
Juicy Couture x Crocs
Design / Art Direction: Jackie Doneff
Senior Art Director: Julia Hammerer
Copywriter: Madelyn Hadel
IM Manager: Britt Yates
Organic Social Manager: Jade Shimon
Photographer: Keena Photo
Digitech/Retoucher: Hot Dang Digital / Cam Parsons
Producer: Great Escape Media / Brennah Rosenthal
Stylist: Jessica Jeanne
Hair/MUA: Lily Marsh
Lighting Tech: Daniel O’neill
Partner/License: JUICY COUTURE™ IS A TRADEMARK OF ABG JUICY COUTURE, LLC. ©ABG JUICY COUTURE, LLC. JUICYCOUTURE.COM