March 2025 [Designer+ Art Director]

You’re in your middle school hallway, wearing your velour Juicy tracksuit, strutting your stuff. But wait, there’s something missing…Juicy Couture platform Crocs!

This global drop was a 360 campaign that spanned across Crocs e-comm, retail, social, and wholesale channels. Alongside the marketing campaign, I had the opportunity to design a Juicy x Crocs tracksuit and seeding box we sent to influencers.

Juicy Couture x Crocs

Design / Art Direction: Jackie Doneff

Senior Art Director: Julia Hammerer

Copywriter: Madelyn Hadel

IM Manager: Britt Yates

Organic Social Manager: Jade Shimon

Photographer: Keena Photo

Digitech/Retoucher: Hot Dang Digital / Cam Parsons

Producer: Great Escape Media / Brennah Rosenthal

Stylist: Jessica Jeanne

Hair/MUA: Lily Marsh

Lighting Tech: Daniel O’neill

Partner/License: JUICY COUTURE™ IS A TRADEMARK OF ABG JUICY COUTURE, LLC. ©ABG JUICY COUTURE, LLC. JUICYCOUTURE.COM

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