May 2024 [Designer]

He’s ugly and he’s proud! The SpongeBob SquarePants x Crocs collab was definitely the most iconic part of my Crocs career. The collection included SpongeBob, Patrick, and two evergreen clogs that came with Bikini Bottom themed Jibbitz™.

Not only was I able to work alongside a CGI artist to create most of the campaign visuals, I also helped art direct our 90 second advertisement with the Sphere Las Vegas and the Crocs organic social team.

SpongeBob SquarePants x Crocs

Designer: Jackie Doneff

Art Director: Julia Hammerer

Copywriter: Madelyn Hadel

IM Manager: Jessica Sawyer Nicholson

Organic Social Manager: Jade Shimon

CGI Artist: MeShell Studios

Sphere advertisement/Drone Footage: Sphere Las Vegas

Partner/License: © 2024 Viacom. SpongeBob SquarePants created by Stephen Hillenburg.

Back to Crocs