May 2024 [Designer]
He’s ugly and he’s proud! The SpongeBob SquarePants x Crocs collab was definitely the most iconic part of my Crocs career. The collection included SpongeBob, Patrick, and two evergreen clogs that came with Bikini Bottom themed Jibbitz™.
Not only was I able to work alongside a CGI artist to create most of the campaign visuals, I also helped art direct our 90 second advertisement with the Sphere Las Vegas and the Crocs organic social team.
SpongeBob SquarePants x Crocs
Designer: Jackie Doneff
Art Director: Julia Hammerer
Copywriter: Madelyn Hadel
IM Manager: Jessica Sawyer Nicholson
Organic Social Manager: Jade Shimon
CGI Artist: MeShell Studios
Sphere advertisement/Drone Footage: Sphere Las Vegas
Partner/License: © 2024 Viacom. SpongeBob SquarePants created by Stephen Hillenburg.