May 2025 [Senior Designer + Art Director]
This campaign with Swarovski® crystals felt like a dream. The collection included a Classic Clog and a Bae Clog, both at high price points.
The product was inspired by the elegance of nature. Flowers that bloom only at night and dragonflies that delicately fly and shine in the dark. For the campaign we wanted an opulent look to show the relationship between humans and nature.
This project was featured in HypeBeast, Vogue Thailand, and won The Fifty Award from Ad Club Colorado.
Swarovski® x Crocs
Design / Art Direction: Jackie Doneff
Senior Art Director: Julia Hammerer
Copywriter: Madelyn Hadel
IM Manager: Jessica Sawyer Nicholson
Organic Social: Jade Shimon, Ashley Shogren
Photographer: Paul Miller
Digitech/Retoucher: Hot Dang Digital / Cam Parsons
Producer: Great Escape Media / Brennah Rosenthal
Stylist: Jessica Jeanne
Hair/MUA: Liz Wegrzyn
Lighting Tech: Daniel O’neill